Temp Associate Manager of Digital Strategy, Analytics

Ewing, New Jersey
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Type: Contract

Category: Administrative & Clerical

Compensation Range: 50.00 - 55.00 Per Hour

Job ID: 143114

Date Posted: 07/11/2019


Temp Associate Manager of Digital Strategy, Analytics

 

Duration: Contract 5+ months

 

Duties and Responsibilities:

  • Work with brand teams and internal/external agency partners to align on analytics objectives, testing plans, KPIs, and measurement share-outs for digital marketing campaigns including channels such as Display, Email, Search and Social.
  • Responsible for managing advanced analytics platforms and initiatives like Multi-Touch Attribution studies and Lifetime Value modeling, establishing timelines and aligning the brand teams and agencies to ensure key milestones are achieved.
  • Responsible for managing digital marketing data repository within company's Data Lake, working IT to ensure data cleanliness, proactively identify and resolve issues that arise including reporting discrepancies and data inaccuracies.
  • Work cross-functionally to evolve data visualization best practices, working with brands, IT and outside agencies to develop actionable dashboards.
  • Oversee specific and relevant tagging and data taxonomy workflows, manage the internal processes for workflows such as Google Analytics and UTM tagging.
  • Ad-hoc data analysis and analytics strategy as needed.

 

Qualifications:

  • Bachelor’s degree in marketing or other relevant graduate degree
  • 3-5 years of related digital marketing, web analytics or agency experience
  • Understanding of analytics best practices and key metrics across the digital landscape (Programmatic Display/Mobile, Video, Email, Search, Social, etc.)
  • Experience with Google Analytics, Nielsen Panel, PowerBI and backend data management
  • Familiarity with Agile development methodologies and SQL a plus
  • Proven project management experience
  • Microsoft Office suite, especially PowerPoint and Excel

 


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