Interactive Marketing Specialist

Bellevue, Washington
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Type: Contract

Category: Sales & Marketing

Job ID: 147955

Date Posted: 12/04/2019


Interactive Marketing Specialist

 

Our insurance client in Bellevue is looking for an Interactive Marketing Specialist to join their team for a long-term contract. In this role, you will assist in executing e-commerce strategy for all business division products, customer segments and websites.  You will support and help execute interactive creative strategies to further overall marketing communications initiatives in the web space – including promotions, social media, online advertising, e-mail marketing campaigns and more.

 

Responsibilities:

  • Assist with content management and tracking of various websites which attract and retain customers, build brand, introduce product, generate leads, produce sales/revenue, disseminate information, provide services, and capture user data
  • Participate in the planning, implementation and testing of web/IT projects as it relates to the online interface with customers
  • Optimize user experience and website effectiveness through execution of web content updates using Microsoft Office Sharepoint Services content management technology (MOSS)
  • Ensure that all content is grammatically correct, customer-oriented, compliant with appropriate laws and insurance regulations (e.g. GLBA, HIPAA, CAN-Spam), consistent with any certifications (e.g. Webtrust), and consistent with branding initiatives for the programs or clients
  • Assist with SEO and SEM strategies and tactics for both organic and paid search programs
  • Assist in the management of external agencies responsible for SEO, PPC, online banner ads, and affiliate/partner programs
  • Working with the business divisions, assist in the execution and deployment of e-mail marketing campaigns to support program objectives and enhance customer segment relationships
  • Report and analyze results of e-mail marketing campaigns and make recommendations to business divisions based on this analysis
  • Participate in research, support and maintenance of effective online social media campaigns
  • Stay current with social media trends and recommend and incorporate into campaign strategy as appropriate to improve customer experience, as well as marketing efficiency
  • Utilize results and reports developed by the analytics team, review and interpret site traffic, e-mail campaigns, activities, results and usability to improve visitor experience, convert visitors into customers, and maximize ROI of offline and online marketing program

 

Requirements:

  • Bachelor’s degree in Marketing or relevant discipline
  • 2+ years of digital/interactive marketing experience; experience with standard Internet and e-mail technologies and protocols; experience with email deployments through email service provider software
  • Strong knowledge of Internet usability standards
  • Knowledge of HTML, for website and e-mail template design
  • Knowledge of Microsoft suite of tools
  • Excellent verbal and written communication skills; strong project management skills
  • Exceptional passion for Internet commerce
  • Strong ability to efficiently and effectively manage time
  • Experience with user testing a plus

 

If you are a fit for this role, apply today!


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