Manager, Email & Marketing Automation

Our Fortune 100 insurance client in Bridgewater, NJ is looking for a Manager, Email & Marketing Automation to join their team for a temp-to-hire role. In this role, you will be responsible for project managing and executing on multi-channel marketing automation and email programs to drive efficiency and effectiveness of that channel.

Responsibilities:

• Gather email campaign requirements across the client’s internal businesses
• Manage email intake and ensure that requests meet proper requirements for build and deployment
• Project manage both B2B and B2C email and marketing automated campaigns based on business requirements from key stakeholders
• Implement pre-defined campaign automation playbooks as a guide; work with stakeholders to execute based on business needs
• Act as a resource for advising businesses on best practices that drive engagement from prospects and customers, based on campaign learnings globally for B2B and B2C audiences
• Assist in leading the governance program for platform performance, data hygiene, CRM, and other app integrations
• Monitor email campaign playbooks to ensure that they include the most up-to-date templates, opt-out preferences and any other changes
• Document campaign performances that include benchmarks, ROI, as well as standard delivery, open rate, click through rates, etc.
• Collaborate with brand, corporate marketing, customer insights, product, technology, and business stakeholders to help ensure alignment between strategic priorities, business objectives, and measurable outcomes
• Organize and project manage monthly overviews and learning sessions with global team on what’s working well and advise on the roadmap for optimizing programs and platforms

• Bachelor’s degree in Marketing, Communications or relevant discipline
• 3 years of experience project managing internal teams, including planning and developing campaign based on outlined playbook, leading team, monitoring progress, setting deadlines, and ensuring cross-functional stakeholder alignment
• 3+ years of professional experience managing and leading multi-channel marketing automated campaigns; experience working with email automation tools - Marketo for B2B and Salesforce Marketing Cloud or Adobe Campaign
• Proven track record of collaboration with cross functional stakeholders, business peers and team members
• Agile Marketing experience a plus
• Excellent analytical and conceptual problem-solving skills along with exceptional verbal, written and presentation skills
• Comfortable with ambiguity and change as it relates to a growth culture; ability to multi-task and learn quickly while managing shifting priorities and deadlines
• Self-sufficient high performer who enjoys driving the success of a team
• Experience in insurance and/or financial services a huge plus

System One, and its subsidiaries including Joulé, ALTA IT Services, CM Access, and MOUNTAIN, LTD., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.